Beyond Product-Market Fit: A Retention-First GTM Playbook for Startups
Finding product-market fit is only the beginning. For startups that want durable growth without burning through runway, the priority should be building a repeatable, efficient go-to-market engine that emphasizes retention, unit economics, and continuous experimentation. Focus on retention, not just acquisitionMany early teams chase new users while neglecting what keeps them. Retention is the clearest […]